TRULY

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DUA LIPA

Our friends at Mathematic approached us to develop a psychedelic animation bit for this Truly advertising starring Dua Lipa! We had fun jumping back in the 60s for this colorful ride!

 Client: TRULY
Agency: GSPF
Animation: CRUX
Post Production: MATHEMATIC

FULL CREDITS:

Director: David Lachapelle
Animation director: Frédérick Venet
Executive producer: Jason Bartnett
producer: Natia Sopromadze
Animation: Ruben Sellem, Fred Venet, Jules Bourdain, Chole Hamon, Jong-Ha Kim, Anna Bolshakova, Merve Noksan
Dua design: Marcos Chin,
3D: Berika Lobzhanidze

A good part of the development usually never see the light and this project is no exception. So here are the early tries on the environment and Dua's character:

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